Deferred context
Install-time handoff after a store hop, including the ugly cases where a user backgrounds the browser and the fingerprint expires.
Bangkok attribution studio
Treat every tap as a traceable arrival.
Apipacketbase teaches App Analytics — Deep Link Performance Tracking without vendor lock-in. We read schemes, deferred context, and window math until a campaign report can survive a sceptical finance review.
“Signal Path finally named the double-count we had been arguing about for a quarter. I still wish the SDK lab had more Flutter examples.”Pim, growth lead · Chiang Mai · Attribution Atelier, 2025
In the room this season
Signal Path: Measuring Deep Link Performance
Our flagship studio. Six modules from Universal Links anatomy through incident notes when a partner SDK inflates opens. Live dashboard critique is required; slide-only attendance is not offered.
Read the syllabusHow the studio works
We grade traces, not slogans.
Most teams arrive with a MMP login and a feeling that “links are fine.” We ask for raw click IDs, install timestamps, and the exact fallback URLs served to Thai carriers. Pedagogy is close reading: you annotate a real payload before you design a new one.
Cohorts stay small. Bangkok evening sessions run in English with Thai examples — Play Store hops, LINE entry points, and 7-Eleven QR campaigns that break naive last-click stories.
71product and growth teams from SEA who finished a full studio block
2.4Mattributed opens reviewed together in workshop datasets
38hmedian time from first session to a dashboard a finance partner will sign
4.3instructor mark across 89 written notes — not a platform composite
What we actually teach
Capabilities, not a feature list
Window math
Click-through versus view-through, seven-day versus one-day, and why a Bangkok media mix rarely matches a US default.
Quiet telemetry
What to stop stuffing into the SDK payload so privacy reviews and performance traces both remain readable.
Field notes
Recent writing from the desk
Deferred deep links after a Thai Play Store hop
Why the referrer you expect is not the referrer Play returns, and how Signal Path students log the gap.
UTM hygiene that attribution windows actually respect
Parameter discipline for teams who still paste yesterday’s query string into a new LINE blast.
Seven-day windows, one-day clicks, and Bangkok media
A plain-language map of windows we use in the Re-engagement lab — including when to refuse a partner default.
A seat, not a checkout
Pricing is informational. Enrolment happens by conversation.
Signal Desk recordings, Attribution Atelier live cohorts, and private Cohort Chamber work for teams. Nothing on this site charges a card. Write us with the syllabus you need and the dates you can keep.
“We came for Universal Links and stayed because the incident notes module matched a production outage we had filed the week before.”
Anonymous client in ride-hailing ops · Bangkok